Hi, I’m Michele, a data-driven digital strategist who’s passionate about helping websites grow through smart, informed decisions. I love diving into analytics to uncover insights that lead to real results, whether it’s improving user experience, increasing traffic, or driving conversions.

When I’m not deep in data or optimizing a site, you’ll likely find me spending time with my family or hanging out with my dogs, my favorite kind of company. I believe balance fuels creativity, and that connection (with both people and pets!) is just as important as performance.